Slingshot Blog

Lew-ee-vil or Lew-vil?

Filed in: Industry News

Lew-ee-vil or Lew-vil?

The visitors that I spoke with at NFMS this year asked some very educated questions that actually had me sweating a little bit. At about the same time each year, the anxiety builds in my throat.  How do I pronounce the city in western Kentucky where the National Farm Machinery Show is held?  Do I pronounce it as I feel it should sound, or do I attempt to sound like a local resident and drop the “i” in the middle of the word?  As a Canadian, my accent puts me at an early disadvantage of sounding like a local resident...

The “Easy” Button

Filed in: Industry News

The “Easy” Button

Why overcomplicate seemingly simple tasks such as buying paper and pens?  This is a great question that we can all apply to our respective businesses. Thank you to Staples for introducing the world to the “Easy” button.  Obviously, their objective as a company is to be the first choice for office supplies; effectively to become a “one stop shop” for your stationary needs.  Since it’s debut in Staples commercials, the “Easy” button has evolved into a term used in everyday conversations in any industry, not just for ordering office supplies.